Mastering the Law of Trademarks Introduction What is a trademark? Registration requirements The name of the goods or services Clearly descriptive or deceptively misdescriptive marks Character or quality Conditions of production Persons employed in production Place of origin When sounded In English or French Acquired distinctiveness The name or surname of an individual Living or recently deceased Primarily merely Acquired distinctiveness Marks that may falsely suggest a connection Confusing with a registered or previously used trademark